I have been coaching and training people for nearly 20 years. If you include assisting my dad coaching badminton, it's more like 25 years. Whenever you hear the word 'coach' people think it is merely someone telling another person what to do. This perception is often the put down used when I advise someone to hire a coach. They often say, "why would I pay someone to tell me something I already know?" This is the misunderstanding about the process of coaching and inevitably makes people think they can coach someone because they have information which they think they other person doesn't have. Before I carry on, I will firstly define what coaching is and if this gets too long, I'll split the blog up into smaller blogs so you don't feel you have to read this in one chunk. It is over 20 years of work so it will be hard to condense it into a few words.
Here's a good definition of coaching.